The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
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The Inquiry
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Knowing the process of making an advertising campaign is very useful. It becomes
even more useful when it is combined with the knowledge of making the advertising
campaign more effective. Therefore we set up an inquiry to find out what our peers
(people between sixteen and eighteen years old) think about various forms of
advertising campaigns. We call advertising campaigns effective when the company
has been able to accomplish their goal by the advertising campai ۋ