The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
Also Linden & Barbosa did a collaboration with seven fashion bloggers to present the
seven days theme to the C&A customers. During the month september they showed
how you can style denim optimally on a daily basis.
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Our opinion about the event
We immediately loved the idea of showing a different way to combine denim for every
single day and for every occasion and to see the fashion show in real life was even
better! They made a 'room' for every single day so the models could walk/dance/jump
out of them. The fashion show wasn’t haute couture, it was meant to be wearable for
normal people and that was the message that came through. Men, woman, cute
children, nobody was being forgotten. After the fashion show we customised our own
denim blouse, which was very cool to do and which we thought was a very smart
marketing tool of Linden & Barbosa as because of that, we stayed a little longer. Also
it is a great way to get the visitors involved and to make them remember you.
Image 3.7: Customizing our own blouses.
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