The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
§ 3.3 The role of a PR-agency in the process of creating an
advertising campaign
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The question we will be addressing in this chapter is ’What is the role of a PRagency, like Linden & Barbosa, in the process of creating an advertising campaign?’
Linden & Barbosa is a young PR and marketing agency founded in 2001 and located
in Amsterdam. Their slogan is: ’News is something you can make!’ and they always
try to be innovative and creative. They want to make positive news for their
customers for the journalists to pick up on. To get that positive news they do a lot of
brainstorming keeping in mind their six keys. According to RTL news this new
approach is what made them so successful. They have several international
customers like Sony Playstation, Sony Pictures Home en tertainment and BBC
worldwide, but have also done campaigns for C&A. We were able to visit this
campaign of C&A: the ’Denim on the move’ event, which was created to promote
wearable clothing for all ages, but mostly the you
Image 3.7: The fashionshow at the Denim on the Move event of C&A, organized by Linden
& Barbosa
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http://www.lindenbarbosa.nl/
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