The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
example Albert Heijn to buy a place in a
supermarket. The tactics is to think with Albert
Heijn through which it not only helps you, but
your whole shelf.
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Because of the economic crisis the shoppers
often choose the cheapest product and therefore
we use new marketing techniques. So, you
mustn’t put the price aspect forward, but the
other aspects that the shopper persuades to buy
your product and spend a little more money.
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You can also make your product unique by
means of package. When all the packages in
your shelf are squares and you make your
package round, then you have a big chance
that you will sell more. This also works with
horizontal and vertical lines, colours and special
shapes. You will catch the eye of the shopper.
They call this disruptive.
Image 3.6: The ’flower tower’ is an example of an
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’in store’ resolution created by GB10
communications.
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