The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
§ 3.2 The role of a communication and advertising agency
in the process of creating an advertising campaign
----------------------------------------------
!
The question we will be addressing in this chapter is ’What is the role of a
communication and advertising agency, like GB10 Communications, in the process of
creating an advertising campaign?’ GB10 Communications is a quirky and creative
full-service advertising and communication agency. They focus on the shopper’s
behaviour in the store and have worked for big brands like Gillette, Pampers and
Heinz.
Image 3.5 GB10 communication thinks in store communication is half of the work.
Therefore they
!
!
!
!
!
!
————————————————————————————————————
Image 3.5: http://www.businessinsider.com/where-are-the-brands-2013-4
http://www.gb10.eu/
!24.