The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
§ 3.1 The role of a media agency in the process of creating
an advertising campaign
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The question we will be addressing in this chapter is ’What is the role of a Media
agency like Abovo Media in the process of creating an advertising campaign?’ Abovo
Media is a full-service agency, which means that customers can order everything with
relation to advertising campaign. They make media strategies, media plans, mediapurchase and websites up to the working out of advertising campaign. Because of
that, you don’t need any middlemen. They also develop a strategy and a media plan
whole non-committal for their customers. That is what makes them special.
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Image 3.4 One of the customers of Abovo Media is Basic Fit, this is one of the advertisements
Abovo Media has made for them.
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Image 3.4: http://www.sbs6.nl/programmas/the-biggest-loser-holland/actie/win-een-jaar-langgratis-sporten-bij-basic-fit
http://www.abovomedia.nl/
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