The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
In general
While we were interviewing the companies we discussed in the chapter 2 we quickly
came to the conclusion that for most cases companies use various agencies. To
understand the proces of creating advertising campaigns better we decided to get in
touch with some of the agencies mentioned in the interviews. We divided them into
four categories: Media agencies, Advertising agencies, Communication agencies and
PR agencies. We have chosen for the companies Abovo Media and GB10
communications.
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Image 3.1
Image 3.2
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Image 3.3
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Image 3.1: http://www.altvijf.nl/expertises/socialmedia/
Image 3.2: http://www.capica.nl/over-ons/partners
Image 3.3: http://press.lindenbarbosa.nl/press/
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