The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
§ 2.3 The process of creating an advertising campaign at
the regional company Broekhuis Optiek
----------------------------------------------
!
The question we will be addressing in this chapter is ’How is an advertising campaign
established at a regional company like Broekhuis Optiek?’ Broekhuis Optiek is a
company located in Barendrecht with the main focus on selling glasses. They have a
wide collection of frames, sunglasses and contact lenses. Besides that, they also sell
hearing aids.
!
!
Image 2.7
!
!
!
!
!
!
!
!
!
!
————————————————————————————————————
Image 2.7: http://www.wearefashion.nl/2013/02/hippe-brillen-volgens-de-trends-van-2013/
http://www.optiekbroekhuis.nl/
!18.