The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
§ 2.1 The process of creating an advertising campaign at
the international company Unilever
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The question we will be addressing in this paragraph is ’How is an advertising
campaign established at an international company like Unilever?’ Unilever is an
international company that has over two billion consumers worldwide on any given
day. Unilever consists out of fourteen different brands, like Axe, Nivea and Becel, with
sales of more than one billion Euro a year. Their products are sold in more than one
hundred ninety countries. More than a hundred and seventy-three thousand people
work for Unilever. We were able to get in touch with Unilever through Ellen
Verploegen, the aunt of Dominique.
Image 2.4 One of the first Becel advertisements of
Unilever.
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