The process of an effective advertising campaign |
by Sanne van Egmond and Dominique Nolen |
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In general
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When you are trying to make your advertising campaigns effective the process of
creating an advertising campaign is very important to look at. How do other
companies make their advertising campaigns? What are the things they look out for
when defining their target group, what are the tools they use and who are helping
them? We wanted to take a better look at those questions by asking them to different
companies. To make this research more interesting we wanted to compare regional,
national and international companies. We were able to get in touch with Broekhuis
Optiek, Sans Online and Unilever.
Image 2.1
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Image 2.2
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Image 2.3
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Image 2.1: http://www.optiekbroekhuis.nl/
Image 2.2: http://www.sans-online.nl/NL/
Image 2.3: http://unilever.com/
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