‘ We ’ re building a vertically integrated group of pet food brands ; from factory to consumer . Synergies can be found within distribution , production , ecommerce / tech , as well as within logistics . The ambition is to become a market leader within our segment in Europe within 5 years ’ says group CEO Alex Baumann .
PBG are backed by strong Swedish investors , from venture capital firm Luminar Ventures to renowned family offices such as Knutsson Holding and Prioritet Finans and Juni fintech cofounder Samir El-Sabini .
‘ We have great investors backing us on our journey . This is the 4th acquisition we do in 18 months ’ time and many of our investors have been part of every deal . We ’ re humble to build PBG together with great investors ’ says co-founder and group CEO Alex Baumann .
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