More Than A Pet Issue 07 2022 | Page 30

LITTLE BIGPAW PURCHASED BY PET BUDDY GROUP

DOGS
THE PET BUDDY GROUP HAVE PURCHASED THE HIGHLY SUCCESSFUL PREMIUM BRAND LITTLE BIGPAW . LITTLE BIGPAW OFFER 100 % NATURAL DOG AND CAT FOOD . THE COMPANY IS ACTIVE IN THE BRITISH MARKET BUT ALSO EXPORTS ITS GOODS TO MORE THAN 45 COUNTRIES GLOBALLY . LITTLE BIG PAW IS A PROFITABLE AND GROWING COMPANY THAT IS READY TO BE PUT INTO THE NEXT GEAR .
‘ PBG came to us with the ambition to accelerate growth by launching more products and entering new markets . That felt like an exciting journey to be part of . Together we will be able to exploit synergies within distribution , product development and logistic ’ says Little Big Paw co-founders David Alton and Jim Weston . The founders will remain with the company , which is key to PBG ’ s compounder strategy .
Little BigPaw is a range of 100 % Natural , British made wet and dry foods and treats .
As well as displaying the Little BigPaw range at PATS , Little BigPaw will also be presenting some of the new PBG brands including :
Buddy : High quality foods , treats and supplements .
Wap Dog Care : Vegan dog care shampoos , treatments and medicines .
MediPaws : Top quality supplements and oils .
PBG ’ s goal is to become the leading group of premium and sustainable pet food companies in Europe within 5 years . An ambitious M & A strategy together with strong organic growth is the recipe .
‘ We are delighted to welcome David and Jim to PBG and our exciting journey ahead . They have built a modern and highly appreciated brand that is sold to over 45 markets worldwide . In addition , they offer over 50 years of combined pet food experience that will open many doors for us as a group ’ says Alex Retzlik co-founder and Chief Business Development Officer .
30 | MORE THAN A PET | November / December 2022