WHAT IS MONOPRIX'S MAIN TARGET ?
35 y.o. woman,
single, executive, good salary.
She wakes up early and goes to bed late.
She spends money for pleasure (15E/day on average)
WHO ?
Communication through a smart tone in order to create complicity.
Add value to the everyday life through services.
Mainly through social media and in-store conversations.
HOW ?
WHAT IS MONOPRIX'S OTHER TARGETS ?
STUDENTS
Fast & Cheap
COOKERS
Choice
FASHIONISTAS
New products
AUTHENTICS
Seniors
BIO
ADDICTS