WHAT IS MONOPRIX ?
Large retailer created in 1932
4.3 billion euro turnover in 2013
1.1% growth from 2012 to 2013
800 000 customers every day
465 shops
20 000 employees
WHAT IS THE IMAGE OF MONOPRIX ?
Monoprix is city-dweller, but also like a parisian grocery store.
It is based on freshness, choice, service and innovation.
Monoprix aims at 3 different things :
- Capitalize on beautiful spaces for its shops
- Offer more services than the competition
- Multiply innovations on its own products