WHAT ABOUT CRM ?
WHAT MAKES MONOPRIX SO SPECIAL IN TERMS OF CUSTOMER RELATIONSHIP MANAGEMENT ?
Monoprix is the leader of the relationship proximity : attention, listening and advice are its key success factors !
Every collaborator (salesman, cashier, etc) has to work on that proximity with the customer in the store and online :
- Go to the customer and help him find what he needs
- As an ambassador of the brand, know every product
- Help the customer in a personalized and attentive way
No matter the distribution/buying channel, the customer always has to feel good and helped when he buys something