PROJECT LIBER8
LEAN IN YOUTH
What are effective ways for Lean in Youth to engage youths via digital platforms to become agents of change towards achieving gender equality in Malaysia ?
The teams proposed strategies to break down gender inequality and perpetuate and challenge stereotypes . Key highlights are outlined below .
Engagement through influencer marketing : By adapting to the youths ’ daily lifestyle , the problem of low engagement can be solved using influencer marketing
How can Project Liber8 increase impact and engagement that will make Malaysians care more about the issue of human trafficking that may seem like a “ not my problem ” issue ?
The teams proposed several strategies to raise awareness and educate the youth on human trafficking . Key highlights are outlined below
Social media strategy to raise awareness : Creating a unique video game which tells a story about human trafficking , leveraging on social media as a promotional platform
Product development : Introducing “ Stranger ,” a mystery decisionbased game that takes you into the perspective of human trafficking victims . This game is crafted with the intention of bringing hands-on experience and awareness to the players on human trafficking and its atrocious effects .
Zoom Fatigue Solution : Conduct gamified online workshops . Gamification is an approach that incorporates game elements such as problem solving , collaboration , scoring system , competition , feedback and time constraints into non-gaming situations in order to increase user participation and engagement in activities that might have been dull and routine .
Collaborating with international organisations : Appointing Lean In Youth ( LIY ) ambassadors within Malaysian organisations that are willing to volunteer their time to pursue social concerns , such as gender wage inequality .
Network of youths to campaign gender equality initiatives : By empowering youths to be agents of change , LIY can encourage more youths to reach out to the underserved , connecting them with LIY ’ s programmes , aimed to educate parents on the importance of education for children .
Collaborate with Ministry of Education : Include human trafficking topics in the Malaysian education curriculum to educate students at all levels .
Host Petitions & Revamp Website : This way , Malaysians can help bring awareness by signing a petition during the awareness campaign , and slowly help to resolve the “ not my problem ” issue and to improve the official website by making it more attractive to the audience .
Social Impact Project Report 2021 11