Momentum - Business to Business Online Magazine Momentum May 2017 | Page 13

The Business of Technology
J
ust two years ago more than half of website visits
were done on the traditional desktop computer.
Today most customers or potential clients that
visit your website do so on a mobile device such as
a smartphone or iPad. The ability for your website
to automatically adjust by responding to the screen
size of the device that is used to visit your website
is called "responsive design". A user's experience
should never be impacted by his or her device.
Responsive design is needed because website
browsers such as Internet Explorer, Google Chrome,
and Mozilla Firefox are now on a variety of devices.
Your site visitors do not care which device they access
your website on. They care that the information is
easy to navigate and responses to their device at the
moment. A customer may visit your website from
a desktop computer while at work but later visit on
their mobile d evice while sitting in traffic or waiting
in line. They expect a quality website that functions
perfectly regardless of their device.
Not sure if your website has a responsive design?
Go to your website on a smartphone or smart device
such as an iPad. That is what your customers see
when they visit your website. If your website does not
adapt to the size of the screen and you have to zoom
in to read the content then you have likely lost sales.
By: Candice Williams
taylordennis.com
According to a recent Google survey:
• 72% of mobile users say it is important to
them that websites are mobile-friendly
users are 5x more likely to abandon the
task they are trying to complete if the site
isn't optimized for mobile users
• 79% will go back to search and try to find
another site to meet their needs
• 55% say a frustrating experience on a
website hurts his/her opinion of the brand
overall
Because consumer demand for mobile-
friendly sites made with a responsive design
Google now favors mobile friendly sites in
its search results. Expect in the near future
that Google will remove non-responsive sites
from the search results
altogether.
What this
means is if your site isn’t
mobile friendly now you
a responsive design now
otherwise
customers
looking for you will not
find you.
MOMENTUM / May 2017
13