Momentum - Business to Business Online Magazine MOMENTUM August 2017 | Page 10

Small Biz Tips Why Is Mobile Website SEO So Important? BEWARE . . . Google is at it again. They are making major changes to their algorithm which determines internet website rankings. This is important because if you ignore Google and their expectations then Google will ignore you and your website. Now do you really want that to happen? I didn’t think so! Google is the largest and most important Search Engine on Planet Earth. Therefore, they control what search results are seen on page one, two, and three. After that it doesn’t matter much. Very few people look beyond page three. Do you? If you expect to, or would like to rank high in Google then pay attention to this and take the appropriate action. The SEO (Search Engine Optimization) of your Mobile Website will take precedent over the SEO of your desktop website sometime in early 2018. The exact date is unknown as Google rarely gives out specific details. “In Early 2018” is about the best time frame that is currently available. This translates to having a totally mobile website and one in which the SEO is at its Best. A second rate effort here will cost you and your website the exposure that you have been working towards. If your website manager, designer, or developer isn’t talking with you about this you may want to ask yourself . . . Why Aren’t They? 9 MOMENTUM / August 2017 By: Steven Reddy, Select Marketing [email protected] Most every business has a website. Many are mobile or mobile responsive as well. Now it will be critical for the mobile website SEO to be at its best since Google will be giving that more attention than its big brother desk top. You don’t have to like it . . . or even understand it; however, you do need to know about it. Ignoring this change with Google will only hurt you and your business! We would like for that not to happen. That is why this Alert is being issued. It provides you with plenty of time to make the necessary adjustments to your mobile website. Your business website is the most important business marketing tool in your arsenal. It should tell website visitors everything that you want them to know about your business. With that in mind, if website visitors can’t find you online then your money and website are being wasted and I’m certain that won’t make you happy. Take care of this necessary adjustment as soon as you can. Get ahead of the curve and enjoy beating your competition in managing your website presence. If you don’t understand any of this contact your website manager ASAP!