Management of Innovation 301
Digital Report Assessment
3.0 Establishing an Environment for Innovation
3.1 Intellectual Property (IP) Strategies
Intellectual Property (IP) is “a perception of protecting one’s own new creation or
inventions of products” (Anuar, Zulhumadi and Udin 2012, 3). The products may referring to
the creations, inventions, artistic works, symbol, names and images used in commerce (WIPO
2014). IP fo