MOI 301 Digital Report Sem 1 2014 | Page 22
Management of Innovation 301
Digital Report Assessment
Current products
Current
Markets
New
Markets
New products
Market Penetration
strategy
Product
development
strategy
Market
development
strategy
Diversification
strategy
Exhibit 7 Ansoff Matrix
CHONG JING TZE (16320341/7E2A9842)
21
MOI 301 Digital Report Sem 1 2014 | Page 21
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