Management of Innovation 301
Digital Report Assessment
Organisational requirement
1
Charaterised by
Growth orientation
A commitment to long-term growth rather than
short-term profit
2
Organisational heritage and
Widespread recognition of the value of innovation
innovation experience
3
Vigilance and external links
The ability of the organization to be aware of its
threats and opportunities
5
Commitment to technology
The willingness to include risky opportunities in a
and R&D intensity
4
balanced portfolio
Acceptance of risks
The willingness to include risky opportunities in a
balanced portfolio
Cross-functional cooperation
Mutual respect among individuals and a
and coordination within
6
willingness to work together across functions
organizational structure
7
Receptivity
The ability to be aware of, to identify and to take
effective advantage of externally developed
technology
8
Space for creativity
An ability to manage the innovation dilemma and
provide room for creativity
9
Strategy towards innovation
Strategic planning and selection of technologies
and markets
10
Coordination of a diverse range Developing a marketable product requites
of skills
combining a wide range of specialized knowledge
Exhibit 6 – Summary of the organizational characteristics that facilitate the innovation
process (Trott 2012, 94).
CHONG JING TZE (16320341/7E2A9842)
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