MOI 301 Digital Report Sem 1 2014 | Page 2

Management of Innovation 301
Digital Report Assessment

Tables of Contents
1.0 Executive Summary ..................................................................................................................... 2
2.0 Company Profile and Background ................................................................................................ 3
3.0 Establishing an Environment for Innovation ................................................................................. 4
3.1 Intellectual Property (IP) Strategies .......................................................................................... 4
3.1.1 Software Copyright ........................................................................................................... 4
3.1.2 Patents.............................................................................................................................. 4
3.1.3 Trademark ........................................................................................................................ 5
3.1.4 Trade Secret ...................................................................................................................... 5
3.2 Managing Organisational Knowledge and Innovation Strategies .............................................. 5
3.2.1 Resource-based view framework ...................................................................................... 5
3.2.2 Dynamic competence-based theory of the firm ................................................................. 6
3.2.3 Absorptive capacity ........................................................................................................... 6
3.2.4 Core Competencies ........................................................................................................... 7
3.3 Collaboration Strategies ........................................................................................................... 7
3.3.1 Strategic alliance ............................................................................................................... 7
3.3.2 Collaboration with non-joint ventures ............................................................................... 7
3.3.3 Limitations of collaboration strategies............................................................................... 8
3.1.4 Scope for more collaborative strategies ............................................................................ 8
4.0 Implementing Innovation........................................................................................................... 10
4.1 Managing innovation and operations management ............................................................... 10
4.1.1 Managing Uncertainty and Pearson’s Uncertainty Map ................................................... 10
4.1.2 Organisational Characteristics that facilitate innovation ................................................ 10
4.2 New product development (NPD) .......................................................................................... 10
4.2.1 New Product Development as Strategy ........................................................................... 10
4.2.2 New Product Development Models ................................................................................. 11
4.2.3. Business Opportunities of New Product ......................................................................... 11
5.0 Questions from the CEO ............................................................................................................ 12
6.0 Conclusion and Recommendations ............................................................................................ 12
7.0 Reference List ............................................................................................................................ 13
Appendix ......................................................................................................................................... 16

CHONG JING TZE (16320341/7E2A9842)

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