Power Plays
$3.7 Million…
I’ll Drink To
That!
Celebrities like Diddy, Justin Timberlake, Ludacris, and
others either have purchased stock or have given their
names to endorsing various brands of alcoholic beverages.
It is apparent that with the right brand, the return on the
investment can be astronomical to say the least.
Alcohol brands have started taking notice that Hip Hop
and Urban Music blend quite well with martinis and
cocktails. Take this case in point; before Diddy attached
his name to Ciroc, the top end of sales were approximately
50,000 cases annually. After Diddy endorsed the brand,
sales drove upwards of 2 million cases annually. That is an
amazing return on the Urban influence. But these brands
are still affordable to most regular folks and people with
jobs and careers.
But in recent years a new brand has hit the market and
there is no faking the funk with this one. The worldrenowned Leon Verres Luxury Group announced the
sale of “Le Billionaire”and turned up the heat. Just as
the name suggests, pretty much a brand of vodka that
ONLY a billionaire can happily partake. One 5-liter bottle
of Le Billionaire costs a breathtaking and astounding $3.7
MILLION DOLLARS! How many bottles can they push
with a Cash Money or Nicki Manaj endorsement? Imagine
if you owned stock in this company, “can ya say hella
wealthy!”
I’m sure you are wondering what makes this brand of
vodka worthy of such a hefty price tag? First, let’s start
with the bottle. The bottle itself has an estimated 3,000
diamonds and Swarovski crystals. Secondly, is the vodka
inside of saidbottle. Unlike other vodkas that undergo
simple distillation procedures, Le Billionaire vodka is also
poured through pure diamonds as part of an additional
distillation process. This one is definitely for the Mogul
that has reached an elite status.
It’s time to turn your game up and reach for that next level
of success. So, when you plan that holiday gathering or
that movie or record release party with your friends and
family, place a couple of bottles of Le Billionaire on your
tables with the price tag showing and just sit and wait
for everyone’s expressions. That’s the definition of a true
Baller; the one that has reached the height of definitive
Mogul status.
Happy Tasting!
Andre Thomas is blogger and new media Producer. He is
also the Producer of the award winning tv show College
Talk. You can follow his blog at www.AndreJThomas.com
6 www.BlackMogulsMagazine.com