Modern Model March 2014 | Page 33

comp   card   takes   advantage   of   modern   qr   scan   technology,   which   is   enabled   in   most   newer   smart   phones,   digital   tablets   and   readers,   and   other   portable  devices.     By   scanning   the   qr   code,   readers   are   directed   to   Briana’s   online   modeling   webpage,   allowing   a   photographer   or   hiring   agent   to   instantly   connect   to   her   most   current   modeling   photos  and  informa&on.     The   qr   scan   technology,   which   has   been   used   by   retailers   in   stores   for   several   years,   is   a   perfect   example   of   available   technology   that   can   help   a   model   gain   advantage   over   other   models,   and  can  also  help  models  share  more  informa&on   than  would  normally  fit  on  a  standard  comp  card.     Briana   also   uses   qr   scan   technology   on   her   business   cards.   Using   the   flexibity   of   qr   scan   technology,   Briana   can   direct   readers   to   her   modeling   webpage,   but   the   code   can   also   be   adapted   to   let   readers   gain   instant   access   to   her   contact   informa&on   (such   as   telephone   number,   email  address,  or  a  mailing  address,  which  can  be   quickly   scanned   and   stored   into   the   reader’s   phone.     Ideally,  most  models  choose  to   have   the   qr   scan   code   remain   directed   at   their   modeling   webpage,  but  enjoy  having  the  choice  to  decide  on   other  op&ons  as  well.       Briana   tops   off   her   promo   set   with   an   event   badge,   also   featuring   qr   s c a n   t e c h n o l o g y .   T h e   reusable   badge,   which   can   be   worn   on   the   front   of   her   blouse,  also  directs  readers   to   her   webpage,   allowing   t h e m   t o   g a t h e r   h e r   modeling   informa&on   as   the   wait   to   speak   to   her   at   group  photoshoots,  fashion   shows,   or   other   networking   events.   Some   models   also   choose   to   wear   this   badge   on   their   side   sleeve,   or   on   t h e i r   b a c k   s h o u l d e r ,   allowing   readers   to   scan   their   informa&on     as   they   are   speaking   with   another   agent   to   prepare   for   a   conversa&on   with   the   model.   Modern Model Pag