MODERN BUSINESS
6. Test and measure.
The only way you’re going to know
if your business strategies are
working is to put them to the old
“Test and Measure” trial. This
means test every single business,
marketing and advertising strategy
implemented into your business
plan and measure the results/
impact they have in terms of
revenue/new business generated.
If it’s doing more harm than
good, get rid of it and move on to
something else. This way, you’re
not wasting time and money on
methods that don’t work, when
these precious resources would be
better invested in methods that do.
7. Seek advice from
a business coach or
other mentor.
The advice of a business coach
is an invaluable asset to have
when it comes to starting your
own business. Sure, everyone
who comes along will offer you
advice and tips on what you
should do, but, more often than
not, these people have never had
a business of their own and have
no experience to speak from.
A business coach, on the other
hand, is in the business of putting
people in business. He has been
through the process himself and
knows the proper steps his clients
should take in order to ensure
their success. Of course, hiring a
business may not seem like a costeffective thing to do, being that
you already have a plan and ideas
of your own, but consider this – if
professional advice can keep you
from making the same mistakes
that cause other businesses to fail,
it’s well worth the investment.
4. Know your target market and
your competition.
5. Take a multifaceted approach to
advertising.
6. Test and measure.
7. Seek advice from a business
coach or mentor.
In closing, I’d like to say that
no, this isn’t the “Be All End All
List” tips for having a successful
business, but it’s an effective
strategy that has always brought
success to my clients – and
myself – over the years and I’m
certain it can do the same for you.
Remember, a job will make you a
living, but your own business could
make you a fortune.
Let’s recap from the beginning 1. Have a detailed business plan.
2. Start part-time.
3. Have backup capital.
Justin Fankhauser is the author of,
Shut Up, Get Up and Give It a Go:
A Self-Made Entrepreneur’s Guide
to a Kickass Life and Business
which offers no-nonsense, no holds
barred advice for achieving success,
regardless of your current situation.
Justin can be reached via email at
[email protected] or
visit www.KickassBusinesOnline.com
14 ModernBusiness
February 2016