Modern Athlete Magazine Issue 161 September 2023 | Page 42

ADVERTORIAL

Introducing Last Fast Thursday :

Unleash Your Inner Speed with New Balance

Prepare to lace up your running shoes and mark your calendars for New Balance ’ s Last Fast Thursday , which is a monthly running event in partnership with local coffee shop , Croft & Co , in Parkview , Johannesburg , as part of the brand ’ s global Run Your Way initiative .
Designed to ignite your passion for speed , camaraderie , and running in your own unique way , Last Fast Thursday will take place on the last Thursday of every month from 7:30pm , giving all attendees the opportunity to trial the latest innovation from New Balance . Whether you ’ re a seasoned athlete or just beginning your fitness journey , Last Fast Thursday is designed for everyone and is aimed at creating an extraordinary fitness adventure for runners of all levels .
Cutting Edge Shoe Tech As part of the Last Fast Thursday experience , participants will have the exclusive opportunity to trial the latest New Balance merchandise , including the cutting-edge New Balance FuelCell Propel V4 . This advanced running shoe is equipped with state-of-the-art technology , offering unmatched comfort , exceptional performance , and a sleek , modern design that looks great both on and off the running track .
With its fresh foam midsole , the FuelCell Propel V4 provides a responsive and cushioned ride , absorbing impact shock and reducing the risk of injury . It ’ s a great running shoe that provides comfort , cushioning , durability , stability and style , making it an excellent choice for runners of all levels . The shoe is suitable for competitive and high-speed running , with the midsole providing high-energy launches , so it is also a shoe built for race day .
A Running Celebration The Last Fast Thursdays encourage runners of all calibres to come together and run their way . This is part of Run Your Way , a New Balance initiative aimed at providing a positive environment for all runners , which encourages runners to run their own way and to celebrate their take on running . This initiative aims to open doors for all types of runners and to welcome them into New Balance ’ s running community .
This initiative goes beyond simply enhancing one ’ s running strides . After the invigorating 5km run , participants will have the opportunity to indulge in a well-deserved post-run celebration featuring mouth-watering burgers and good vibes . It ’ s a chance to refuel , connect with fellow runners , and celebrate your accomplishments .
So , lace up , gear up , and join us on the last Thursday of each month for an unforgettable running adventure ! Last Fast Thursday ’ s transform ordinary Thursdays into extraordinary fitness adventures with New Balance .
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For more information on Last Fast Thursday and to stay updated on future events , visit @ NewBalanceSouthAfrica on social media . Learn more about the New Balance Run Your Way initiative and join us in running toward new heights of athleticism and personal triumphs .