Modern Athlete Magazine Issue 157 Issue 157 - March 2023 | Page 25

ADVERTORIAL

Running on Clouds

Although many athletes have heard about the Swiss-engineered On shoes , very few have had the opportunity to experience the sensation of “ running on clouds ” first-hand . For this reason , Tifosi Sports is presenting runners in three events – the Cango Marathon , Elands Marathon and Irene Ultra-marathon – with the unique prospect of taking a pair of On performance running shoes to the road for a test run . The star performer in these shoe testing activations , and in sales volumes , is the Cloudmonster model , but special mention should still be made of the Cloudstratus , too .

Since the launch of the more supportive Cloudstratus in South Africa in 2021 , this On running shoe has become a gamechanger for long distance runners . Packed with two layers of Helion™-enriched CloudTec ® and a specifically designed Speedboard ®, the Cloudstratus delivers increased vertical and horizontal cushioning , big energy return , durability , and road protection . This shoe only weighs 305 grams and is ideal for runners looking for superior support and traction on all types of road surface . The Cloudstratus has become a go-to shoe for all half marathon , marathon , and ultra-marathon runners , and the reviews received in 2022 from both social and elite runners have placed this shoe at the top of the musthave list of Comrades Marathon shoes .

Remember the Name

The On brand is still fairly young in the global market , but is rapidly building a solid reputation , even though On shoes are sometimes mistakenly referred to Cloud shoes ( or the Roger Federer shoes ). It is the award-winning

CloudTec ® innovation in the brand ’ s range of sportswear products that has walkers , runners and extreme athletes wearing the brand and talking about it . These active users of the brand believe and vouch for this industry-disrupting innovation in premium footwear , which continues to inspire us to explore , discover and dream on .

All On branded shoes , apparel and accessories are designed to perfection in Switzerland . Every On shoe comes equipped with the patented CloudTec ® and Speedboard ® technologies that ensure soft landings , comfort and explosive performance for all terrains . Other unique elements such as Helion™ , FlipRelease™ and the Missiongrip™ systems make finding the perfect fit , traction and comfort even easier . Most On shoes are performance-driven , whilst ensuring that On ’ s Environmental Footprint and Sustainability commitments are achieved by the streamlined upper material , with up to 75 % of the polyester in the upper of each shoe being from recycled material .

Getting On With It …

In the next couple of months , fans can also look forward to next-generation performance shoe launches , and these shoes can also be spotted on some of the Tifosi Sports athletes and at events such as the TracN4 Elands Marathon in Nelspruit and the Recce Raid ( MTB and trail running ) in Dullstroom ( both in Mpumalanga ), and at some of the social runs hosted by Maxi Race in the Western Cape , in preparation for the Maxi Race in Stellenbosch in September 2023 .

2023 Cango Marathon & Half Marathon Results 42km Men

The official access for On products in the Southern African market is www . tifosisports . co . za , and by visiting this site , customers are also referred to local retailers in their area , using their device ’ s geographic location settings .

Images : Courtesy Cango Marathon

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