Gone are the days when a plastic carrier bag or a brown box with a handle were all the packaging options consumers demanded. We are in a social media age, and before Instagram feeds were flooded with product, we had the ‘unboxing’ videos on Youtube, all displaying consumers, the brands they loved and the packaging that sealed the deal.
Packaging is a brand’s calling card now, from the Acne Pink boxes to love notes that womenswear brand Reformation sends out with its clothes.
While beauty brand start-up Glossier‘s packaging resembles a Ziploc bag with pink bubble wrap inside, and it’s been such a social media success, the brand now stocks the bag separately in its e-commerce store.