This also means people with the more active lifestyles are able to shop when commuting, on a lunch break or even just bored at work. This is then made more attractive by a store by including offers like free next day delivery, meaning they don't need to step out of their house to purchase an item.
Another confidence of using an online store is that the consumer are able to visit the store all hours of the day and make purchases, which when researched shows that 32% of sales are processed after 7pm – after a high street store would close.
An Internet store is one that solely trades with their consumer online. This is becoming more attractive to a brand because of popularity with the consumer, with benefits to brand also.
For a consumer, Online shopping is more attractive than visiting the high street store as they are able to avoid situations like queues, car parks and traffic.
Internet Store
what is it and who uses it