SEEK
PREMIUM
As part of the joint ticket offer, Premium badge visitors can also gain entry to SEEK,
Bright, Show & Order, the Green Showroom and the Ethical Fashion Show, all of
which are also accessible via the Premium and SEEK shuttle connection service.
BRIGHT
to produce a snapshot of the latest develop-
streetwear and boardsports: all epitomise
this change are globalisation and the Inter-
for changes and new developments so that
nowadays are faced with the challenge of a
SEEK and Bright
at common ground
ments on the international fashion scene.
Premium is characterised by a keen eye
supply is carefully tailored to meet the demand, explains Anita Tillmann.
Strong portfolio of menswear
Featuring a total portfolio of more than
1,200 men's brands over an area of 15,000
square metres, the visionary trade show
triumvirate creates a very strong men's
segment.
- Premium, with its emphasis on top quality
progressive through to classic men's fash-
ion, SEEK with its urban, contemporary
menswear, and Bright with its focus on
state-of-the-art,
top-quality
menswear,
states Anita Tillmann. She adds that buyers
demanding male customer and the demand
net, elaborates the Managing Partner.
of being able to offer him a large spectrum
With more than 600 brands, and SEEK and
had its day. Relying on traditional ranges
wear.
of options.
- The conventional men's fashion show has
means lagging behind in offering what the
modern consumer wants. This is owing to
an ever-increasing number of specialist
fashion magazines, social media and the
freedom of choice. Today's fashion-con-
scious man is more thoroughly informed
than ever before of what the men's segment
has to offer. The main factors at play behind
Bright at common ground, Arena Berlin
becomes the hub for menswear and street-
SEEK is a community committed to authen-
ticity, design and quality, driven by new attitudes and old traditions. SEEK presents
streetwear, sportswear, heritage brands
and designer collections.
Bright is an original platform, which conveys a snapshot of modern lifestyle. Authenticity is the leading component of the fair.
MODEBRANCHEN.
| ISSUE NO 04 DECEMBER 2015 | 25