Article
PREMIUM GROUP IS BEHIND THREE FASHION FAIRS IN BERLIN:
THREE TRADE SHOWS, THREE
TEAMS, ONE NERVE CENTRE
The trade show trio Premium, SEEK and Bright - all part of the Premium Group
- makes use of its unique configuration to offer a combination of in-depth
expertise and a 360 degree perspective on fashion.
BY HELLE MATHIESEN
Since 2003 Premium has been at the fore-
Premium has been showcasing the latest
Source of inspiration
tions, concepts and segments is character-
with fashion pieces is a look that is lining
proximately 33,000 square metres, Pre-
front of the international trade show scene.
The continuous integration of new collecistic to Premium. This season, with the new
area Activewear in Hall 2, with #Fashiontech that will take place for the 4th time
as well as Hall 8 which will be dedicated to
modern contemporary brands.
- Those who like to keep their curious eyes
peeled for the latest from the world of
fashion are sure to find countless sources of
inspiration, as well as crucial guidance for
finding the right market approach and the
professional support to establish or gr