Case Study: Drive for Life
continued...
and the future. Message Not Delivered also uses this approach (see page 79-82).
‘Review goals’, ‘feedback’ and ‘monitoring’ - Follow-up engagement or information would introduce these
three BCTs. Engagement via social media could facilitate this and would not be too resource intensive.
Individuals should be encouraged to think about their knowledge, attitudes and behaviour to reinforce the
messages that have been delivered and encouraged to consider whether they would benefit from additional
input to facilitate safe behaviour choices.
‘Discrepancy between current behaviour and goal’ - In small groups it may be possible to ask individuals to
think about how they act, and in what ways their behaviour could be problematic. They may need prompting to
consider the risk of particular actions, such as reading a text without holding a phone, etc. (which they may not
have considered to be ‘use’ of a phone - see pages 15-17). This would allow them to understand where there
may be differences between their current behaviour and the goal behaviour that you are encouraging them to
consider. If the individual does not consider themselves to be a ‘user’ of a phone (perhaps because they do not
hold it to their ear) they won’t think that our messages are aimed at them.
Evaluation
The South Yorkshire Safer Roads Partnership had previously commissioned an external evaluation of Drive for
Life, and this had generated some good practice observations and suggestions for developing the resource in
future. The experience had also demonstrated the value of good quality evaluation, and the Partnership has
begun to train its own staff in the benefits and methods of evaluation. This should mean that future evaluation
can be conducted in-house, and increases the likelihood that the intervention will remain relevant and can
demonstrate its effectiveness.
• Pages 25-27 explain the importance of evaluation
• Always make sure your information and images are C.L.E.A.R (see pages 76-78)
• Group size can be an issue with education in schools. See page 80 for research on how this can affect results.
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