Case Study
First Car
Overview of the approach
FirstCar provide a range of free materials, information and advice to learner
and new drivers on the theoretical and practical elements of driving as well
as more safety-focused aspects outlining legislation and staying safe on
the roads. Part of this resource involves information regarding the use of a
mobile phone by drivers, including its personal and legal consequences.
FirstCar also provide learner and new drivers with information regarding
vehicle insurance, buying new and used cars and maintaining a vehicle.
This information is provided through a range of formats, including a website
and print titles that are made available to theory and driving test centres.
The FirstCar Academy is a free online course comprising 14 individual
modules that are based on a range of laws, road safety issues, and driver
actions. One of those includes information about mobile phone use. The
modules each include a video clip that highlights information relating
to a particular topic, followed by a short knowledge task that must be
completed to ‘graduate’ from the Academy.
James Evans, founder and
Managing Director of FirstCar,
is happy to discuss the work
of FirstCar further and can be
contacted at the following:
[email protected]
08451 308853
Alongside this, FirstCar have expanded into providing digital publishing
and video footage material to other partners. They provide information and
advice, as well as the practical aspects of creating footage, for campaigns
and virtual reality film productions. They worked with Leicestershire Fire
and Rescue Service to develop the virtual reality film that is now used in
many areas of the UK.
Mobile:Engaged
involvement
Mobile:Engaged
contribution
Knowledge exchange
Before our KEC, the Mobile:Engaged team explored the available
FirstCar materials, including the online presence, the print titles and the
FirstCar Academy material. A knowledge exchange consultation took
place with the FirstCar Founder and Managing Director. The KEC was
split into two primary discussions – the first surrounding the various
publications that highlight some information relating to mobile phone
use by drivers and the second focused upon the FirstCar work with other
road safety professionals.
43