Case Study: The Honest Truth
continued...
Mobile:Engaged Impact
Following their involvement with the Mobile:Engaged
project, the CEO of The Honest Truth consulted
with team members regarding a feedback survey
being developed to gain an understanding of how
materials are currently used by ADIs. We were able
to input into that survey to ensure the results would
be meaningful to The Honest Truth team. In addition
to this, The Honest Truth are considering a move
away from encouraging individuals to consider ‘which
one are you?’ in relation to the animal characters that
each represent a risky driver behaviour, and instead
to encourage individuals to consider how the animal
characters may relate to other drivers (including
those that they know). This allows them to consider
those actions in a personal way, but does not
necessarily force them to associate with a character
that we do not want them to associate with.
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“The consultation was timely, coinciding
with when we were undertaking a full
review of our resources. It was extremely
useful to have validation of many areas as
well as specific guidance on some of the
language”
CEO - The Honest Truth
“The consultation report [we received
following the knowledge exchange
consultation] gives a truly valuable insight
into the current work and actionable plans
of how we can develop.”
CEO - The Honest Truth