Case Study: The Honest Truth
continued...
Avoidance strategies - ADI’s are well-placed to offer
learner drivers information relating to avoidance
strategies, and The Honest Truth makes good
use of this one-to-one education opportunity by
encouraging ADIs to explain and demonstrate
various strategies for avoiding mobile phone use and
to ensure that they are perceived as a normalised
element of the driver experience. For example, ADIs may encourage individuals to use the glove compartment
to store their phones at the start of every lesson (and, subsequently, every drive) so that it becomes as natural
to them as wearing a seatbelt or adjusting their mirrors. ADIs are also well-placed to offer personalised and
tailored advice that targets the particular temptations or pressures that an individual learner indicates they are
most vulnerable to, whether that be social media checking, calling, or perhaps live-streaming (see p95-97 for
more on offering a personalised approach).
Control over the experience - One of the challenges of an approach (The Honest Truth or other) that utilises
other professionals such as ADI’s is the control (or lack of it) that can be maintained by the project designers
over the way that information is used and delivered. The Honest Truth provide an information pack to ADIs in
an attempt to overcome this. Within the KEC, we agreed that it was important that ADI’s continued to receive
the information pack explaining how they can use the information given to them, as well as the educational
information itself. ADIs are supported in their use of the materials in that they are not necessarily required to
follow a particular format, but are advised of how they could use the information, how they could encourage
learners to use the website and how they could offer information relating to avoidance strategies or other forms
of information. This guided approach will, we agree, be particularly useful to those ADI’s that are unsure of how
to use the information in a meaningful way, and will enhance the likelihood that the information is being used
in the way that was initially planned. It is also important to keep in touch with ADI’s and find out what they are
doing with the information offered to them.
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