Case Study: The Honest Truth
continued...
Mobile:Engaged contribution
Knowledge exchange
Our Knowledge Exchange Consultation (KEC) with The Honest Truth involved the Mobile:Engaged team and
the key police partner within the partnership. By discussing the approach, the materials and the thinking
behind it, we were able to make some suggestions based on relevant research literature, and also to endorse
a lot of the good work the charity is already involved in.
Working with ADIs
‘Which one are you?’ – One of the suggestions that The Honest Truth makes to ADI’s about their delivery of
material is to ask their learners to consider all of the animals and identify ‘which one are you?’. This could be
effective in encouraging learners to really consider their own behaviour, with helpful prompts about some
activities to consider. We discussed, however, that this approach does ask young people choose to relate
to at least one animal – and that we actually want to encourage them to disassociate from them. Our KEC
partners agreed that it may be preferable to ask individuals if they can recognise any drivers that they know
that share characteristics with these animals (which may or may not include themselves), or if there are any
animals/actions that they may be more likely to be tempted to become when they pass their test. This would
continue to allow for that personal reflection which is a valuable part of the exercise, but in a way that is less
likely to be perceived as setting them up for failure.
We discussed the idea of an ’aspirational’ animal that represents safe choices being made, to encourage
individuals to associate with an animal that they should want to associate with. The Honest Truth have
considered this, however we agree that the difficulty lies in finding an animal that represents a safe (and
difficult to criticise) road user! If an animal could be identified, this could form part of a positive reinforcement
campaign through the provision of materials or objects that use this image.
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