Case Study: Milton Keynes Supermarket Stand
continued...
Mobile:Engaged Impact
Following their involvement with the Mobile:Engaged project, the Milton
Keynes team updated the story boards that they provide within the
educational stand. This included making the message C.L.E.A.R (see
p76-78) for example by removing the dates from real-life examples
that are a number of years old and may lead individuals to believe such
incidences are uncommon and infrequent. The images used within the
display were also updated to reflect current designs and capabilities of
mobile phones, as well as more contemporary forms of use.
The Milton Keynes team also put the transtheoretical model into
practice in their discussions with members of the public, considering the
‘stage of change’ that an individual appears to be at and engaging with
them on that basis.
The team also became become familiar with a range of Apps and how to
install the ‘do not disturb’ setting on some mobile phones. This meant that
they were better equipped to facilitate behaviour change ‘there and then’.
Those who already claim not to use a mobile phone while driving were
encouraged to become ‘ambassadors for change’ and promote the
benefits of refraining to others by taking leaflets and freebies that others
could benefit from.
“Part of our mobile phone engagement using large supermarkets
allowed us to reach out to lots of people. Following the
feedback received from the Mobile Engaged team we were
better equipped to engage with the individuals and were able to
activate the “do not disturb” on their phone or by downloading
an app so that the phone will not ring whilst driving. Our FATAL 4
stickers are handed out to those making the commitment to sign
up to road safety.It is their pledge not to commit these offences
by displaying it in the rear windscreen of their car, which also acts
as a nudge to other road users” (Road Safety Officer, TVP).
See the Top Deck case study
on P118 For an example of
using this approach in a more
traditional policing context.
101