Mobile News #544 August 12th | Page 30

30 REVIEWS @ mobilenewsmag MobileNewsMagazine www . mobilenewscwp . co . uk

Mystery Shopper

Carphone Warehouse

Northampton

With NFC being much talked about , Mystery Shopper is keen to get more innovative and have the technology to hand at all times . Could the retailers come up with the most suitable and compatible smartphones ?

Three

Sales assistant Mikey and an unnamed colleague were chatting behind the counter as I entered the shop .
Between them they said that all the top-end phones were NFC-enabled , before pushing the Samsung Galaxy S4 . They then asked if there was a particular phone I was after . Surely that question should have come earlier ?
Mumbling between them , the unnamed member of staff said I should go for the Sony Xperia Z as it was a good phone , before asking what my budget was . This was all over the place .
Twenty seconds elapsed before they said it was free for £ 32 a month on O2 with unlimited minutes , texts and 1GB of data . The only thing the unnamed salesman added was that the Xperia Z was waterproof . Attempting to rescue the visit , I asked how to activate NFC on the phone . “ Turn it on like you would with Bluetooth ,” they said . Useless .
Product range Product knowledge Airtime knowledge Questioning ability Sales ability Shop appearance
Last eight visits
••••• ••••• ••••• ••••• •••••
•••••

6th 15

15 23 15 22 27 20 27 20
The unnamed sales assistant in Three first asked if I was looking for a contract and what my budget was , before saying : “ For that price , you have a choice of every single phone everywhere .” That was questionable . He recommended the Samsung Galaxy S III Mini , free for £ 23 a month with 500 minutes , 5,000 texts and unlimited web , then moved on to the S4 Mini , saying : “ I ’ m quite technical with phones , but can ’ t remember which ones do and don ’ t have NFC . If you tell me which ones you like , I can tell you if it ’ s NFC-enabled .” Oh dear .
I went back to the S4 Mini , and he told me it would cost £ 32 a month with 2,000 minutes , 5,000 texts and unlimited web . However , he was reading this off a screen , where he also saw that it was NFC-enabled .
I asked him about activating NFC on the handset and he found the option .
Product range Product knowledge Airtime knowledge Questioning ability Sales ability Shop appearance
Last eight visits
••••• ••••• ••••• ••••• •••••
•••••

5th 18

18 17 19 26 23 28 13 28

O2

EE

The store was quiet and sales assistant Bobby was wandering back and forth behind the counter .
Curiously , he said he assumed most of the phones were NFC-enabled , reeling off the names of the Sony Xperia Z , Samsung Galaxy S4 , Galaxy S III , Galaxy S III Mini , Galaxy Note 2 , Nokia Lumia 925 and the BlackBerry Q10 and Q5 . It was a long list to consider .
Bobby asked if I wanted a contract or was looking to go straight on to prepay , as well as asking how much I was looking to pay every month .
He was quick to recommend the Sony Xperia Z , saying it was one of the best phones out . This would be free for £ 32 a month with unlimited minutes , unlimited texts and 1GB of data .
The two letdowns were the lack of detail he gave me about the phone ’ s specs and rushing through showing me how to activate NFC on it .
Product range Product knowledge Airtime knowledge Questioning ability Sales ability Shop appearance
Last eight visits

4th

22
••••• ••••• ••••• ••••• ••••• •••••
At EE I was served by Dean , who suggested the Nokia Lumia 820 , BlackBerry Q10 and Sony Xperia SP . He asked what I wanted NFC for and what I required from the phone .
Dean chose the Xperia SP , which he said was priced from £ 26 a month on 4GEE . He then handed me over to Jordan to find out more tariff details .
Jordan asked if it would be a new contract and whether I was with EE , before telling me 4G was now available in areas around Northampton . On his own handset , he was getting download speeds of 35Mbps , he said .
I would get unlimited minutes , unlimited texts and 500MB of data , Jordan told me . He then disappeared to find an Xperia SP handset .
When he returned , three minutes later , he showed me how to access NFC and he let me take pictures with the phone . It was a good personal touch .
Product range Product knowledge Airtime knowledge Questioning ability Sales ability Shop appearance
••••• ••••• ••••• ••••• ••••• •••••

22 3rd 28

10 23 19 16 16 24 14 28 16 28 14 25 21 17 13
Last eight visits
MN 2013-0730 M-Shopper . indd 30 24 / 07 / 2013 15:35