THE TOP
footwear
“We produced a shoe you can
wear, look good, feel good and
perform well in,” says Finkel.
Part of the success, they say, is
a suspension system, which was
developed by a designer in Brazil.
It makes the shoe have a lightweight
feel with a heavy cushion for
comfort.
“Runners are looking for some-
thing newer and better, and that’s
what we give them,” says Walsh.
Building A Following
Walsh and Finkel started small.
They began as a running coaching
company, and put on a series of
events including The Racefaster
Half Marathon and 5K, which grew
over the years.
“We call it an ecosystem,” Walsh
says. “We’ve really grown and
created this loyal customer base, and
people are learning about us all the
time. People identify with Racefaster
because they know us.”
Racefaster hopes to eventually
compete with well-known brands like
Lululemon, and Walsh says that an
advantage the company has over big
competitors is that it is locally based.
“We have the advantage of mak-
ing decisions that will benefit both
the customers and the company,” he
says. “People can make suggestions
on products, and maybe we agree
with you and the product changes.
You can’t walk into Nike and do
that because they’ll say, ‘There’s the
door.’”
“The idea is that if our product
was another brand, I’d still buy it,”
Walsh says. “My favorite shoe is
ours.” ■
RACEFASTER
STORES
• 11 N. Broad St., Ridgewood
• Westfield Garden State Plaza
500 Garden State Plaza Blvd., Paramus
• The Mall at Short Hills
1200 Morris Turnpike, Short Hills
YOU CAN ALSO FIND RACEFASTER
PRODUCTS AT THESE LOCATIONS:
• Sweat Glen Rock
208 Rock Road, Glen Rock
• One Sol
1125 Maxwell Lane, Hoboken
• Kaizen Lifestyle Coaching
5 Harrison Ave., Waldwick
General information: racefaster.net,
(201) 727-3135, [email protected]
MILLBURN & SHORT HILLS MAGAZINE HOLIDAY 2018
25