RACE TO
Racefaster builds
brand with release
of athletic sneakers
WRITTEN BY RAFAELA TEIXEIRA
Aidan Walsh and Lindsay Finkel
24
HOLIDAY 2018 MILLBURN & SHORT HILLS MAGAZINE
perfect sneaker.
And this fall, they have introduced
10 styles — five for men and five for
women.
“We’re runners and there’s always
something in a shoe you wish was
better,” says Walsh.
Racefaster, which the duo founded
in 2015, is already well-known for
its running gear. The partners design
all their apparel, which is named
for streets and landmarks in Bergen
County.
In September, The Mall at Short
Hills store became the company’s
third location in North Jersey — and
first in Essex County — following
openings in Ridgewood and Westfield
Garden State Plaza.
The footwear line is the latest step
in the evolution of their business.
“There are all these improvements
we’d like to see with the sneakers that
are out there,” says Walsh. “And now
we have the ability to make what we
believe is the perfect sneaker.”
They put the prototypes through
bad weather and almost 500 miles
of testing.
A
idan Walsh and
Lindsay Finkel
— owners of the
activewear brand
Racefaster — think
they have made the