13 / MILE 62
If you haven’t already done so, activate and claim your business listings. This includes Google My Business, Zillow, Facebook, Yelp, and any other directory that can be found by online users. Think of this as an extension of your LinkedIn profile.
Level 1: Start Local
● Be consistent with your NAP (Name, Address, and Phone) on all of these channels (including a link to your website), and be sure to keep this information updated, making it straightforward for prospective clients to find you.
● Don’t forget that a picture speaks a thousand words. Paint a pretty image with photos that showcase your office, homes you’ve sold, and if you’d like, a professional headshot of yourself.
● Having multiple business profiles also provides the opportunity for clients to leave you raving reviews. For 9 out of 10 customers, an online review is just as important as a personal referral, so needless to say, five stars go a long way. (A little sneaky tip — have a colleague review you to get the ball rolling. It’s not like the compliment wouldn’t be true!)
As Google evolves into a homepage for businesses, you’ve never needed a website more than right now. Along with the technical basics, content such as blogs, videos, reviews, etc., remain a huge factor in your ranking.
Level 2: Quality Content
● Press releases and news from credible sources are also easy wins for you to flaunt. Consider adding an “In the News” section to your website or posting blog updates including links to them.
● If you have the resources, blogging once a week would also be an effective strategy. Brainstorm some popular issues of the industry that you could offer your own professional insights on, be it informational, critiques, or lessons you’ve learned from your own experience. Articles on personal development and how-to guides (hey, like the one you’re reading now!) perform surprisingly well. Perhaps, how to engage with different types of clients, build a listing presentation, 10 real estate best practices, or a weekly agent spotlight.
● Keep in mind your audience (clients? agents? estate fanatics?) of each post. Ultimately, you want Google to deem your content as the best solution for the searcher. Feel free to check out Moxi Blog for more inspiration.