cessfully. Realizing the need to utilize my God given potential to the fullest, entrepreneurship was my natural choice.
Why do you think that your brand is unique when compared with competitors? Here, we create most products and design them right from the shade of the threads to the final garment. Innovation is the USP here making each piece a piece de resistance
Do you think that being a business person has different meanings for a man and a woman? Not at all. Inherent qualities of a business don’ t change and to keep it successfully running the person at the healm has to make the same efforts, be it a man or a woman.
As a successful entrepreneur, how do you assess the business environment in Trivandrum? The business environment is in transition-new avenues are evolving. Nevertheless, more encouragement from the part of the government would be appreciated to tap more opportunities and for new businesses.
Tell us a person whom you admire a lot in life and why?
www. metromartdaily. com
Vedhika brand is created by two childhood friends, Anupama and Maithri.
My father-an eminent, innovative and successful businessman who finds time to strike the right balance between work and leisure.
What is that one particular thing which you like to change in life and why? I would like increase my pace in doing daily chores so that I have more time in hand and im able to accomplish more of my duties.
Would you please introduce your family to us and tell us how significant are they in encouraging this business woman in you? Father Srikant is a well known businessman, Chairman of SFS Homes and mother is a lawyer I owe my business acumen to my father, aesthetics to my mother. Husband Anand Sarma is a Chartered Accountant who lets me give the fire to my fancy. And above all my three year old daughter, Vedhika cooperates and understands the many a time busy entrepreneur-mother.
How do you spend your leisure time? Reading, travelling, movies.
What are the future aspirations in your trade? To carry Indian textile heritage to the rest of the world in different forms.
What is your message to those young women entrepreneurs who wish to weave a success story of their own? Live out your unrealized dreams, garner the courage to convince the world, cross out all challenges and hurdles. Like Paulo Coelho put it“ when you really want something to happen, the whole universe conspires so that your wish comes true”. Then tomorrow, paradise is yours.
July 2013 45