cessfully . Realizing the need to utilize my God given potential to the fullest , entrepreneurship was my natural choice .
Why do you think that your brand is unique when compared with competitors ? Here , we create most products and design them right from the shade of the threads to the final garment . Innovation is the USP here making each piece a piece de resistance
Do you think that being a business person has different meanings for a man and a woman ? Not at all . Inherent qualities of a business don ’ t change and to keep it successfully running the person at the healm has to make the same efforts , be it a man or a woman .
As a successful entrepreneur , how do you assess the business environment in Trivandrum ? The business environment is in transition-new avenues are evolving . Nevertheless , more encouragement from the part of the government would be appreciated to tap more opportunities and for new businesses .
Tell us a person whom you admire a lot in life and why ?
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Vedhika brand is created by two childhood friends , Anupama and Maithri .
My father-an eminent , innovative and successful businessman who finds time to strike the right balance between work and leisure .
What is that one particular thing which you like to change in life and why ? I would like increase my pace in doing daily chores so that I have more time in hand and im able to accomplish more of my duties .
Would you please introduce your family to us and tell us how significant are they in encouraging this business woman in you ? Father Srikant is a well known businessman , Chairman of SFS Homes and mother is a lawyer I owe my business acumen to my father , aesthetics to my mother . Husband Anand Sarma is a Chartered Accountant who lets me give the fire to my fancy . And above all my three year old daughter , Vedhika cooperates and understands the many a time busy entrepreneur-mother .
How do you spend your leisure time ? Reading , travelling , movies .
What are the future aspirations in your trade ? To carry Indian textile heritage to the rest of the world in different forms .
What is your message to those young women entrepreneurs who wish to weave a success story of their own ? Live out your unrealized dreams , garner the courage to convince the world , cross out all challenges and hurdles . Like Paulo Coelho put it “ when you really want something to happen , the whole universe conspires so that your wish comes true ”. Then tomorrow , paradise is yours .
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