“ Celebrating colours of life ”
Vedhika by Maithri Srikant
Vedhika , Kerala ’ s first designer fashion store celebrates the colors of life , through a kaleidoscope of fabrics , rejoicing the heart and soul of Indian heritage , tradition and culture . A harmony of India ’ s rich and diverse cultures , tradition and modernity , weaving and handcraft – Vedhika portrays them in sublime beauty and style-celebrating the art of creativity , also seen through the eyes of international fashion sensibilities !!!
Started on 29th October 2012 , at SFS Icon in Vellayambalam Road , Trivandrum , is Vedhika ’ s flagship store . Within the short span of three months , this brand driven by its astute women entrepreneurs enjoys an endearing patronage across Kerala , many celebrities and a strong NRI and foreign clientele around the globe . Undoubtedly this also comprises winning many a connoisseurs ’ hearts . Maithri and Anupama , two childhood friends chose to weave the fable in their hearts – the legend of heritage , beauty and celebration . Choosing a world of their own , with an appetite to ‘ innovate ‘ and the willingness to work tirelessly they dared to create “ works of art ” on textiles . The confluence of their creativity combined with a burning passion , results in mind-blowing creations woven in an assortment of garments . Brand - “ Vedhika ”, captures and celebrates the colors of life with all their innocence , passions , and joys on the loom of innovation . Brand - “ Vedhika ” indeed is celebrating life with inspired panache !
Maithri shares her journey with Vedhika with Metro Mart : -
Could you tell us that one strong reason which decided your destiny as an entrepreneur ? The urge to satisfy my creative fantasies and fulfil the same suc-
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THIRUVANANTHAPURAM
July 2013
METRO mart