“ Celebrating colours of life”
Vedhika by Maithri Srikant
Vedhika, Kerala’ s first designer fashion store celebrates the colors of life, through a kaleidoscope of fabrics, rejoicing the heart and soul of Indian heritage, tradition and culture. A harmony of India’ s rich and diverse cultures, tradition and modernity, weaving and handcraft – Vedhika portrays them in sublime beauty and style-celebrating the art of creativity, also seen through the eyes of international fashion sensibilities!!!
Started on 29th October 2012, at SFS Icon in Vellayambalam Road, Trivandrum, is Vedhika’ s flagship store. Within the short span of three months, this brand driven by its astute women entrepreneurs enjoys an endearing patronage across Kerala, many celebrities and a strong NRI and foreign clientele around the globe. Undoubtedly this also comprises winning many a connoisseurs’ hearts. Maithri and Anupama, two childhood friends chose to weave the fable in their hearts – the legend of heritage, beauty and celebration. Choosing a world of their own, with an appetite to‘ innovate‘ and the willingness to work tirelessly they dared to create“ works of art” on textiles. The confluence of their creativity combined with a burning passion, results in mind-blowing creations woven in an assortment of garments. Brand-“ Vedhika”, captures and celebrates the colors of life with all their innocence, passions, and joys on the loom of innovation. Brand-“ Vedhika” indeed is celebrating life with inspired panache!
Maithri shares her journey with Vedhika with Metro Mart:-
Could you tell us that one strong reason which decided your destiny as an entrepreneur? The urge to satisfy my creative fantasies and fulfil the same suc-
44
THIRUVANANTHAPURAM
July 2013
METRO mart