Membership Directory ft. Year in Review 2021-22 | Page 69

Opportunities for Exporters

There are growing opportunities for UK companies in Malaysia , across a range of sectors
Education
Education hub Malaysia has become an educational hub for south-east Asia . There is growing demand for high-quality learning from around the region , to study at British or British-linked institutions as borders have re-opened to students
Opening market Government policies prioritising international education have led to a thriving private education market . This has created strong public-private partnerships and made it easier for UK companies and institutions to do business in this sector .
Adoption of technology Accelerated by the pandemic , high internet penetration and broadband is available in schools and colleges , there are opportunities for UK educational companies with digital solutions to improve the learning experience .
Technology
Artificial intelligence ( AI ) The Malaysian government has prioritised AI as a key part of the ‘ fourth industrial revolution ’. The UK is supporting by sharing knowledge and helping to develop strategies . This should create more opportunities for UK companies .
Smart Cities Malaysia ’ s smart cities framework launched by the Ministry of Housing and Local Government in 2019 is driving demand for solutions in smart governance , mobility , health , environment and resource management , wellness and economic vibrancy- underpinned by updated digital infrastructure . Kuala Lumpur is among 5 priority cities for roll-out .
Cyber security The government ’ s Cyber Security Strategy 2020 to 2024 prioritises opportunities in structured governance , competent people , best practices processes and the deployment of effective technology to prevent cyber threats .
Technology
Education and training Private hospitals and specialist facilities are improving the skills of their staff to gain market share , especially in areas like cardiology and fertility . Many practitioners have studied in the UK and are open to collaboration .
Digital healthcare Medical providers are looking for digital solutions in areas from integrated patient records systems to mobile patient apps . There are opportunities in the public sector for technology that can help limited budgets to maximise reach and impact .

Challenges in Malaysia

Challenges Competition in Malaysia can be tough , and potential partners and buyers will make decisions on commercial grounds . Malaysians often expect to develop a personal relationship and establish trust before doing business .