mega-news issue 5 | Page 5

Kris updates instagram after two months' 'Time'

In the 2000s, SM Entertainment led the movement towards second generation K-Pop with BoA, TVXQ, Super Junior, and Girls’ Generation paving the way for SHINee, f(x),

and EXO.

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In the 200s, SM Entertainment led the movement towards second generation K-Pop with BoA, TVXQ, Super Junior, and Girls’ Generation paving the way for SHINee, f(x), and EXO.

SM Entertainment continued to establish itself as a leader in K-Pop, the agency has been the subject of more allegations regarding so-called slave contracts than YG Entertainment or JYP Entertainment. While the terms of these extended exclusive contracts may seem unreasonable to most, supporters of these contracts attribute them as a primary reason for the burgeoning global success of K-Pop.

The artists at SM Entertainment have undoubtedly paid a high price for fame, but it appears as those this cost has started to take its toll on some of the brightest new stars of the agency.

One of my favorite quotes about the entertainment industry was provided by choreographer and actress Debbie Allen in the iconic eighties film “Fame.” Allen portrays dance teacher Lydia who is notorious for her harsh means of instruction and whose teaching style churns out the top stars of the performing arts school. As Lydia, Allen brilliantly states, “You want fame? ... Well, fame costs. And right here is where you start paying. With sweat.” When the rumors of an alleged lawsuit involving Kris and SM Entertainment initially broke, many fans of EXO expressed their doubts of his ability to succeed as a solo artist, apart from EXO.

The release of “Time Boils the Rain” for the “Tiny Times 3” original soundtrack quieted many of the detractors, who were shocked to discover that Kris could actually sing. The song stirred many fans to consider that his motivation to pursue a career outside of a twelve member Korean boy band may have been justified, while also generating feedback that many fans would like to see him return to EXO. This situation draws attention to the fact that it is difficult to individually promote and satisfy twelve young adults, without offending someone.

Perhaps, the reason that SM Entertainment is repeatedly the focus of claims of unfair treatment could be the fact that the amount of artists they handle and the size of their groups exceeds a capacity that they can effectively manage.While it can be considered an apples and orange comparison, Big Bang’s G-Dragon and Taeyang entered the K-Pop training complex at very young age.