06 IMEX 2013
GCB Marketing Focus at IMEX 2013 : Germany ’ s key industries
n New publication “ Germany . Expertise .” helps event planners seeking suitable locations – more than 200 exhibitors at Germany ’ s exhibition stand .
The GCB German Convention
Bureau e . V . will primarily focus on presenting its key industry strategy at IMEX 2013 – the leading exhibition for incentives , meetings and events , which will be held from 21 to 23 May 2013 , in Hall 8 at Messe Frankfurt . Germany ’ s exhibition stand organised by the GCB will once again be the largest stand at IMEX with 215 exhibitors . Many of them reflect the competence of Germany in economically strong business sectors .
“ The marketing of industry focus areas in specific regions which the GCB has initiated in connection with its key industy strategy will secure a decisive advantage for Germany in the long term amid international competition . The
Meeting & EventBarometer 2012 confirms that : 82 percent of event organisers are convinced that interlinking event organisers with the specific industry competence that exists at a particular event location will become more and more important ,” explains Matthias Schultze , Managing Director of the GCB .