06 IMEX 2013
GCB Marketing Focus at IMEX 2013: Germany’ s key industries
n New publication“ Germany. Expertise.” helps event planners seeking suitable locations – more than 200 exhibitors at Germany’ s exhibition stand.
The GCB German Convention
Bureau e. V. will primarily focus on presenting its key industry strategy at IMEX 2013 – the leading exhibition for incentives, meetings and events, which will be held from 21 to 23 May 2013, in Hall 8 at Messe Frankfurt. Germany’ s exhibition stand organised by the GCB will once again be the largest stand at IMEX with 215 exhibitors. Many of them reflect the competence of Germany in economically strong business sectors.
“ The marketing of industry focus areas in specific regions which the GCB has initiated in connection with its key industy strategy will secure a decisive advantage for Germany in the long term amid international competition. The
Meeting & EventBarometer 2012 confirms that: 82 percent of event organisers are convinced that interlinking event organisers with the specific industry competence that exists at a particular event location will become more and more important,” explains Matthias Schultze, Managing Director of the GCB.