38 NEWS – DESTINATIONS
Website Relaunch for the Stuttgart Convention Bureau ( SCB ) n Modern design , optimised service , increased content
The Website of the Stuttgart
Convention Bureau ( SCB ) now appears in new splendour : up to the minute and service-oriented . Its range of offers and its design now match the website of the Stuttgart- Marketing GmbH and the SCB ’ s new CI . Its contents have also been considerably extended . Important themes such as local business and science , and also sustainability , have been taken into account .
For the SCB , the new online appearance www . congress-stuttgart . de is another important step in its reorientation . The core of the Stuttgart Convention Bureau ’ s internet pages is the interactive database , which comprises some 250 providers from the region . Here , event planners can select suitable providers to fit their specific event requirements and send enquiries through the system directly to congress venues , convention hotels and special locations .
In addition to comprehensive information as regards the meeting facilities and the congress region of Stuttgart in general , event organisers also need fast , unbureaucratic support for the planning and organisation of conferences and congresses . In its new portal the SCB has extended its range of services and speeded up procedures for contacting its staff . With new offers , such as procuring German Rail Event Tickets and arranging room reservations that include a ticket for the public transport network , and in particular with its comprehensive advisory service , the Convention Bureau helps planners to organise sustainable events with a maximum of speed and efficiency . The new portal also does justice to important issues such as the local economy , science and sustainability . These topics continue to gain in importance and to influence the decisionmaking processes of congress planners . As far as economic and scientific fields of competence are concerned , the congress region of Stuttgart is in an excellent position , because the distinct cluster policy of the Stuttgart Region Economic Development Corporation ( WRS - Wirtschaftsförderung Region Stuttgart GmbH ) is the ideal prerequisite for the SCB ’ s subject-relevant communication . In addition , the SCB can rely on the close cooperation of the WRS for implementing the so-called “ key industry strategy ” and thus make use of its comprehensive expertise and networks for the acquisition of congresses . This strategic partnership is unique in Germany and strengthens to a considerable degree the position of the congress region in the face of national and international competition .
A further focus of the congress and conference sector is the theme of sustainability . The keyword “ Green Meeting ” is linked to a great many infrastructural and organisational topics . The Stuttgart Region has a whole range of congress venues and hotels which are deeply committed to promoting sustainability hold
certification to this effect or have already implemented sustainability strategies . These are easy to find in the new online database by means of a special pictogram . The “ Green Meeting ” theme is backed by Stuttgart ’ s outstanding results in the overall rankings of the WirtschaftsWoche Sustainable City Indicator ( WWSCI ) for 2012 , in which Stuttgart achieved higher-than-average ratings among the country ’ s 50 largest towns as Germany ’ s most sustainable city - and therefore Germany ’ s most sustainable congress destination - in every category ( economic strength , environment , human resources , social affairs , energy and transport , as well as transparency and commitment ). www . congress-stuttgart . de