Meetings made in Germany 1-2013 | Page 36

36 NEWS – DESTINATIONS

First choice for meetings , conventions and events : Convention City Leipzig

n Why Leipzig ? For a long time already Leipzig has not just been an insider tip among convention organisers : it is a soughtafter meeting place for high-calibre conventions . For many years the convention city has simultaneously presented itself as modern and rich in tradition , lively and diverse , hospitable and unforgettable . Leipzig wows its guests with its many facets as a dynamic location for business and science , as well as a cultural , shopping and nightlife metropolis . Saxony ’ s largest city has an extremely modern infrastructure in the trade fair , convention and hotel sectors and offers a high level of professionalism combined with unique warmth . That “ spirit ” has always cast its spell on entrepreneurs , scientists , artists and students .
n Trade fair and convention city Leipzig – a success story For many years , the initiative “ Feel the spirit … - do-it-at-leipzig . de ” has set new standards in international convention marketing . In addition to Leipzig Tourismus und Marketing GmbH ( LTM GmbH ) and Leipziger Messe GmbH / Congress Center Leipzig ( CCL ), that pool also represents convention hotels , event locations and a large number of convention service providers .
In total , 47 partners participate financially in the marketing activities , marketing Leipzig jointly as a convention and meeting destination and supporting event planners with their know-how . The new internet presentation of the service portal www . do-it-at-leipzig . de with unique search functions and the brochure “ Meetings & Events in Leipzig ”, which was newly designed in April 2013 , are important results .
n Leipzig ’ s core competence areas Leipzig and the surrounding region have been an attractive and steadily growing location for innovative technologies , services
and industries for many years . Leipzig ’ s core competence areas are medicine and healthcare , biotechnology , information and communication technology , energy and environmental technology , the automotive industry and logistics as well as the media and creative industries , which are being developed in a targeted manner in conjunction with a cluster strategy .
The most important successes undoubtedly include the establishment of Porsche there more than ten years ago . In the near future , the Leipzig plant will produce the new Macan model in addition to the Cayenne and the Panamera . BMW also operates a large production plant in Leipzig , where it manufactures various models , including electric cars as of 2013 .
In the year 2004 , DHL decided to make Leipzig-Halle Airport its European hub and create 3,500 jobs there .
AeroLogic , a cargo airline founded by DHL Express and Lufthansa