36 NEWS – DESTINATIONS
First choice for meetings, conventions and events: Convention City Leipzig
n Why Leipzig? For a long time already Leipzig has not just been an insider tip among convention organisers: it is a soughtafter meeting place for high-calibre conventions. For many years the convention city has simultaneously presented itself as modern and rich in tradition, lively and diverse, hospitable and unforgettable. Leipzig wows its guests with its many facets as a dynamic location for business and science, as well as a cultural, shopping and nightlife metropolis. Saxony’ s largest city has an extremely modern infrastructure in the trade fair, convention and hotel sectors and offers a high level of professionalism combined with unique warmth. That“ spirit” has always cast its spell on entrepreneurs, scientists, artists and students.
n Trade fair and convention city Leipzig – a success story For many years, the initiative“ Feel the spirit …- do-it-at-leipzig. de” has set new standards in international convention marketing. In addition to Leipzig Tourismus und Marketing GmbH( LTM GmbH) and Leipziger Messe GmbH / Congress Center Leipzig( CCL), that pool also represents convention hotels, event locations and a large number of convention service providers.
In total, 47 partners participate financially in the marketing activities, marketing Leipzig jointly as a convention and meeting destination and supporting event planners with their know-how. The new internet presentation of the service portal www. do-it-at-leipzig. de with unique search functions and the brochure“ Meetings & Events in Leipzig”, which was newly designed in April 2013, are important results.
n Leipzig’ s core competence areas Leipzig and the surrounding region have been an attractive and steadily growing location for innovative technologies, services
and industries for many years. Leipzig’ s core competence areas are medicine and healthcare, biotechnology, information and communication technology, energy and environmental technology, the automotive industry and logistics as well as the media and creative industries, which are being developed in a targeted manner in conjunction with a cluster strategy.
The most important successes undoubtedly include the establishment of Porsche there more than ten years ago. In the near future, the Leipzig plant will produce the new Macan model in addition to the Cayenne and the Panamera. BMW also operates a large production plant in Leipzig, where it manufactures various models, including electric cars as of 2013.
In the year 2004, DHL decided to make Leipzig-Halle Airport its European hub and create 3,500 jobs there.
AeroLogic, a cargo airline founded by DHL Express and Lufthansa