14 IMEX 2013
IMEX Association Day programme – New education content devised and delivered by association executives for association executives
n The IMEX Group has announced the full education line-up for its hallmark Association Day , which takes place at the Messe Frankfurt Congress Center on Monday 20 th May .
This year ’ s programme has been devised in consultation with association executives , many of whom have attended IMEX Association Day in the past . The result is a day of professional education , discussion and networking that addresses association professionals ’ most important issues from the association perspective – focussing on case studies and group discussion . The sessions also take the overarching theme of ‘ innovation ’ for the first time . n Rich and varied - 10 seminars across 3 tracks Following a networking lunch , the 300 delegates will have a choice of 10 education sessions which take place across three separate tracks to reflect the differing roles and responsibilities of the Association Day audience : ‘ Executive ’ ( focusing on strategic development issues ); ‘ operations ’ ( focusing on logistical issues ) and ‘ meetings ’, which will deal with implementation and delivery challenges . Speakers have been drawn from a diverse group of association executives , as well as reflecting the global nature of the audience .
The first executive track session will see Willis Turner CAE CME CSE , CEO , of Sales & Marketing Executives International , Inc . discussing “ The quest for relevance : Free is a business model ”. Turner will address the thorny issues of member subscription rates and attrition , longterm value and ‘ fear ’ of competition .