A COMPLETE COMMUNICATION PLATFORM
PRINT ONLINE European Baker & Biscuit World Bakers Portal World Bakers Digital
n Provides a comprehensive coverage of the n www.worldbakers.com includes n Online magazine dedicated to the worldwide bakery and biscuit industry
industry, including technology, processes, exclusive insights, market data, including exclusive articles packed in an interactive and dynamic format
ingredients, and more. technology and process analyses, with a fully-responsive design across all devices and operating systems.
n Includes insights into innovation hubs,
industry’s personalities, training and regulations.
n Distribution: bimonthly.
ingredient development, special n Distribution: quarterly.
features and interviews. n Digital circulation: 5,000.
n Monthly average users: 5,126.
e-Blasts
n Circulation: 14,000.
n World
Asia Pacific Baker & Biscuit
n Covers the industry’s technologies, processes,
ingredients, products and markets.
World Bakers
Weekly Newsletter
Bakers Events e-blast provides extensive coverage of the major worldwide trade fairs.
n Custom e-blasts using specific segments of our e-database, depending on the client’s needs, with measured results.
n Provides latest and breaking
n Includes regular features on bakeries, training,
industry associations, profiles, business etc.
n Distribution: quarterly.
developments, industry insights
and updates.
n Readership base: 7,000
professionals.
n Circulation: 9,000.
SPECIAL PROJECTS
n April: Bakery China Show Package n September: Food Ingredients Europe Show Package
n July: IBIE n November: World Bakers Dossier
Show Guide
l
AKER & BY REGION
ISCUIT Western Europe
AUDIENCE OVERVIEW
BY JOB TITLE
69%
l
Supporting the international baking & biscuit industry
Central and Eastern Europe 21%
Rest of the world 10%
President/CEO/MD/Owner 41%
Production Director 18%
AKER & BY REGION
ISCUIT Australasia/Middle East
Supporting the international baking &biscuit industry
BY JOB TITLE
72%
North and South America 18%
Rest of the world 10%
BY BUSINESS TYPE
BY BUSINESS TYPE
Industrial Bakers 34%
Craft Bakers 32%
Bakery Shop/In-store bakery 18%
Frozen/Food Industry Manufacturers 14%
Food Technical/Research Facilities
2
2%
Plant Director
Purchasing Director
Plant Engineering Director
Operations Director
R&D/QA Manager
Marketing and Sales
10%
10%
7%
7%
4%
3%
Industrial Bakers 31%
Craft Bakers 19%
Frozen/Food Industry Manufacturers 20%
Foodservice 16%
Bakery Shop - In store bakery 11%
Food Technical/Research Facilities
3%
President/CEO/MD/Owner 38%
Production Director 13%
Purchasing Director 11%
Plant Director 9%
Hotel Manager
Plant Engineering Director
Operations Director
R&D/QA Manager
Marketing and Sales 9%
7%
6%
4%
3%
mediakit
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